With Natural Products Expo West right around the corner, we wanted to share a resource designed to help you plan ahead with confidence: Maypro’s 2026 Industry Trend Forecast. This report distills the key market forces shaping formulation strategy, ingredient selection, and product positioning in the year ahead. It covers emerging science, evolving consumer demand, and innovation pathways we’re seeing across health, wellness, and performance categories.
Download the 2026 Industry Trend Forecast
If you’ll be attending Expo West and haven’t yet scheduled time to connect, our team will be at Maypro booth #4481 and would welcome the opportunity to meet. Whether you’d like to discuss the insights from the forecast, exchange updates, or explore how Maypro can support your upcoming initiatives, simply reply to this email and we’ll put time on the calendar, or feel free to stop by the booth at your convenience.
We’re also hosting the Get Calm and Strong Giveaway, courtesy of Venetron® and Sirtmax®. The winner will take home a curated collection of premium wellness tools supporting recovery, resilience, relaxation, and self-care from inside out.
- Calm® App (One-Year Subscription): A leading mental wellness platform offering guided meditation, stress management, and sleep support.
- Red Light Therapy Mask: An at-home skin wellness device designed to support collagen production, skin tone, and recovery.
- BOSE® Headphones: High-quality audio designed for immersive sound, focus, and relaxation.
- Lightweight Exercise Bands: Versatile tools for mobility, strength, and active recovery.
- And more!
To enter, simply drop your business card into the raffle bin at our booth. A winner will be selected Friday afternoon and you do not need to be present at the time of the drawing to win.
Metabolic and Microbiome Modulation
A next-generation, clinically researched Akkermansia strain that uniquely supports gut barrier integrity and metabolic health by reinforcing the mucus layer—linking microbiome health to weight management, insulin sensitivity, and GLP-1–associated metabolic signaling.
The first probiotic strain shown to directly produce butyrate, delivering a foundational short-chain fatty acid critical for intestinal barrier integrity, gut immune balance, and a healthy inflammatory response without reliance on cross-feeding.
A highly bioavailable, next-generation quercetin designed to preserve quercetin in its native rutinose-linked form, supporting superior intestinal absorption, microbiome interaction, and cellular resilience for healthy aging.
Healthspan Solutions
Developed using precision yeast fermentation, NeoAXT™ is a first-to-market astaxanthin offering exceptional purity, consistent potency, and a clean sensory profile while supporting cellular antioxidant protection, mitochondrial efficiency, cardiovascular health, and metabolic resilience as key drivers of longevity and healthspan.
A targeted microencapsulated PQQ designed to support cellular energy production, mitochondrial biogenesis, and oxidative balance, helping to maintain endothelial function, cognitive vitality, and overall cellular longevity as part of a comprehensive healthspan strategy.
A clinically researched, botanical extract and the highest-potency sirtuin activator on the market, designed to precisely support cellular stress response, energy regulation, and genomic stability. By targeting sirtuin pathways, Sirtmax® helps promote cellular longevity, metabolic balance, and overall healthspan, making it a foundational ingredient in advanced longevity formulations.
New Clinical Research
Microbiome Modulation
New research shows a natural quercetin that retains the native rutinose structure offers significantly greater systemic exposure and prolonged plasma presence compared with conventional quercetin. This highly bioavailable form of quercetin supports enhanced antioxidant capacity and gut-microbiome interactions relevant to healthy aging
Active Nutrition
A recently published clinical study showed the effects that casein derived lactotripeptides had on improving blood flow and the “muscle pump”, which can help individuals in the gym during strength training.
Sleep Support
Clinical research showing a more gradual, sustained melatonin release over ~7 hours, maintaining therapeutic plasma levels longer than immediate-release melatonin and supporting both sleep onset and sleep maintenance throughout the night.
Nutricosmetics and Cosmeceuticals
A heat-sterilized Lactobacillus crispatus postbiotic with strong clinical support and independent GRAS status, uniquely positioned to support immune regulation and periodontal health by enhancing mucosal antibody responses and helping reduce key pathogens like P. gingivalis. Its stability, suitability for diverse delivery formats, and immunomodulatory activity set it apart in the postbiotic landscape as a resilient ingredient backed by human and preclinical studies.
A standardized cherry blossom (Prunus lannesiana) extract rich in caffeoyl glucose and quercetin glucoside, designed for oral and topical use. In a clinical study, Florabella® supported youthful skin by reducing glycation, enhancing collagen integrity, improving moisture, elasticity, smoothness, and overall skin tone and appearance.
A plant-derived ceramide from Japanese peaches that effectively supports epidermal water retention, skin barrier function, and moisture balance, helping maintain smooth, hydrated skin as ceramide levels decline with age. Compared with traditional rice- or wheat-derived ceramides, peach ceramides offer a distinct natural lipid profile and robust skin hydration performance, contributing to improved skin texture and resilience from within.
A patented, solid-form silicon designed to remain bioavailable and resist polymerization in the small intestine, delivering reliable support for collagen-targeted formulations. Compared with traditional sources like orthosilicic acid, red algae, bamboo, and horsetail, Mesoporosil® shows significantly higher solubility, ensuring more consistent absorption.
