Published: January 8, 2021
Plant-Based Nutraceuticals: A Growing Trend in Health and Wellness
The evolution of plant-based nutraceuticals, a term coined in 1989 by Dr. Stephen DeFelice, is seeing a surge in popularity. This trend reflects a historical intertwining of food and medicine, evident in practices from ancient Greece and India. Today, consumer preferences lean towards ingredients that promote health, such as high-protein or low-carb options found in diets like paleo or keto. About 65% of global consumers are inclining towards plant-based foods and beverages, as highlighted by Dina Fernandez of ADM.