Published: September 30, 2022

Nutrition Industry Executive

The sports and fitness supplement market is experiencing significant growth, diversifying beyond traditional protein and creatine to support various aspects of health, including mental performance and recovery. With a 190% market increase between 2004 and 2018 and an expected continued rise, the focus is expanding to include not just athletes but also regular gym-goers, esports enthusiasts, and those with physically demanding jobs. Innovations in nootropics, skin protection, and gut health, along with personalized nutrition for different consumer segments, are driving this evolution. The industry is capitalizing on emerging markets like esports, while also addressing specific needs such as muscle recovery, endurance, and mental energy, highlighting the broadening appeal and application of sports nutrition products.


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