Published: September 1, 2021

Nutrition Industry Executive

The article highlights a significant surge in consumer demand for immune health ingredients, largely influenced by the COVID-19 pandemic. Industry experts provide insights into the evolving market dynamics, emphasizing the increased year-round concern for immune health, which is expected to sustain heightened consumer spending in this category. The immune health market is projected to reach $31.50 billion by 2028, driven by a shift towards preventative health solutions.


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