Published: July 31, 2025
Pet health is evolving as owners seek human-grade nutrition and supplements to support their furry companions’ wellness. Focus areas include digestion, joint health, aging, immune support, skin and coat health, brain function, stress, oral hygiene, and weight management. Premium, science-backed ingredients like probiotics, postbiotics, krill oil, tocotrienols, eggshell membrane, and HMB are rising in popularity. These advanced nutrients help manage inflammation, support mobility, reduce anxiety, improve skin and coat quality, and promote gut and cardiovascular health. As consumer awareness grows, pet brands are prioritizing clinically supported, functional ingredients to meet the high standards of modern, informed pet parents.
