Press
NutraIngredients USA – Supplier says new science will help rebuild bilberry market suffering from adulteration, misinformation
Published: April 26, 2022
Bilberry, once a top-selling herbal supplement, has seen a decline in sales due to adulteration issues and less scientific backing. However, Maypro, a branded ingredient firm, highlights a new potential for bilberry in pain relief, aiming to rejuvenate its market. Despite a historical peak in sales, misinformation and competition have overshadowed bilberry's benefits. Yet, with new research on its effectiveness in reducing eye fatigue and alleviating neck and shoulder pain, there's hope for bilberry's comeback, particularly with quality products like Maypro's Bilberon.
