Published: May 1, 2022
Explore the dynamic and expanding market of cognitive health supplements, where nearly a quarter of Americans over 50 are boosting their brain health. Industry experts from leading companies highlight the shift beyond age-related concerns to younger generations seeking to enhance mental acuity, focus, and memory for better work performance. With the brain health segment surpassing $1 billion in sales in 2020, innovations in nootropics and a focus on ingredients that cross the blood-brain barrier are setting the stage for growth. Challenges include ensuring scientific backing and navigating regulatory landscapes. The article also delves into the burgeoning interest in the gut-brain axis and the segmentation of cognitive health products, underscoring the industry's move towards diverse delivery forms and targeting an array of consumer needs, from mood and stress management to esports and beyond.