Nutrition Industry Executive – Male Call—An Update on the Men’s Health Category
Published: September 1, 2022
In the evolving landscape of men's health, the focus has shifted from narrow supplement categories to a broad spectrum addressing anti-aging, cognition, exercise, heart health, and more. Industry experts from Maypro, HP Ingredients, Gencor Pacific, Pharmako Biotechnologies, and Euromed USA discuss the market trends, including the demand for natural, sustainable ingredients and the rise of functional foods and beverages. They also explore challenges in formulation and regulation, highlighting innovations like bioavailable curcumin and multi-functional ingredients. The dialogue underscores the shift towards holistic health solutions, integrating dietary supplements with overall wellness practices.