Nutrition Industry Executive – The Digestive Health Market: Much More than a Gut Feeling
Published: January 12, 2024
The demand for digestive and gut health products is booming, driven by an aging population, chronic gastrointestinal issues, and increased awareness of probiotics and the microbiome. A panel of industry experts, including Denis Alimonti of Maypro, Rob Brewster of Ingredients by Nature, and others, weigh in on the current landscape and future innovations. With the digestive health market valued over $44 billion in 2022 and expected to grow, advancements in enzymes, biotics, and novel ingredients like berry-based supplements are shaping a dynamic sector. Consumers are now linking gut health to immune and brain health, pushing for a broader range of products beyond traditional formats. The industry sees a shift towards multi-ingredient supplements, emphasizing the synergy between probiotics, enzymes, and botanicals for comprehensive health benefits. As the understanding of the gut-brain axis deepens, innovations in product development and delivery technologies promise exciting opportunities for addressing a wide array of health concerns, from digestive enzyme deficiencies to microbiome imbalance and beyond.
