Nutritional Outlook — A 360-Degree View of the Supplement Landscape: Industry Insights from Maypro
Published: March 20, 2026
A 360-Degree View of the Supplement Landscape: Industry Insights from Maypro
At Natural Products Expo West 2026, Maypro’s Lauren Clardy outlined how a 360-degree approach—combining scientific literature, media signals, and industry events—drives strategic trend identification in the supplement space. Key growth areas include women’s health, metabolic support linked to GLP-1 therapies, and the expanding role of the gut–brain axis. Emerging botanicals like shatavari are positioned as the next wave of mainstream ingredients.
Delivery formats are evolving alongside demographics, with gummies projected to surpass traditional capsules and tablets. Innovation is accelerating through multi-active formulations and advanced bioavailability technologies such as liposomes and micro-actives.
Ingredient differentiation remains critical. Clonapure enhances creatine stability for broader applications, while SirtMax offers clinically supported metabolic and longevity benefits through multi-sirtuin activation. AKK-Probio bridges probiotic and postbiotic functionality, supporting metabolic health and GLP-1 responsiveness.
Clardy also highlighted a shift toward synergistic formulations over single ingredients, particularly for complex needs like mental wellness. Looking ahead, artificial intelligence is expected to transform the industry by accelerating research, improving formulation efficiency, and enabling more personalized, evidence-based supplement development.
