Published: January 3, 2022

Vitamin Retailer

The global market for bone and joint health supplements is defying expectations, with a projected growth from $9.9 billion in 2020 to $14.7 billion by 2027. Industry experts highlight the expanding market beyond seniors to younger adults seeking holistic health approaches. Notable ingredients include collagen, turmeric, fish oil, and hyaluronic acid, with an emphasis on blends and comprehensive formulas. Joint health products are no longer solely targeted at the aging population, with increasing interest from active consumers, including athletes and fitness enthusiasts. The market is expected to evolve towards functional support for various age groups and activity levels.


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