Published: February 1, 2022

Vitamin Retailer

The article explores the evolving concept of superfoods, featuring insights from industry experts such as Ramona Billingslea, JR Ortiz, Dan Lifton, Matt Marturano, and Marge Roman. Discussions include the changing definition of superfoods, popular multi-ingredient superfood products, the significance of mushrooms in the superfood category, the importance of ancestral land-race crops (ancient grains), the rise of microbiome-supportive ingredients, and the underrated benefits of protein and amino acids. Manufacturers highlight their proud superfood products, emphasizing ingredients like AHCC, Oligonol, and Curcumin-SR. Retail strategies and product recommendations are also provided.


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