Expo West Trend Report – March 2023

In case you missed it, this year's Natural Products Expo West hosted more than 65,000 attendees and 3,000 exhibiting companies at the Anaheim Convention Center.

Maypro's team gathered insights on the state of the industry from colleagues, customers, seminars, key decision makers and thought leaders. Walking the show floor provided considerable information on trending categories, ingredients, and formats.

Here's our quick-take on the latest trends from Expo West.

The categories showing the most activity and innovation are:

1. Sleep Support
2. Women’s Health
3. Beauty from Within
4. Probiotics
5. Hydration
6. Children’s Products

Sleep remains a key focus for manufacturers and finished products along with complimentary mood and stress support products. Melatonin is still king, but there is increasing interest in melatonin alternatives. Women's Health was well represented with brands focused on creating hormone harmony while interest in holistic beauty solutions remained steady. The probiotics category continues to grow with increased interest in pre-biotics, post-biotics and synbiotics for the good of the microbiome. Hydration was everywhere-- From sports drinks and collagen water to mushroom coffee and protein coffee creamer. The children's products category seems to be growing larger as well with more manufacturers looking for child-friendly ingredient choices.

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While probiotics and collagen were leaders in the ingredient space, the "mushroom boom" was evident at Expo West with a variety of mushroom ingredients and finished products on display. The demand for plant-based and organic ingredients is high among the natural products crowd, as is more bioavailable ingredients.

Here are our Top 7 Ingredient Trends:

1. Probiotics
2. Mushrooms such as AHCC, Chitogluan and Champex
3. Collagen + Vegan Collagen
4. Melatonin + alternatives like Venetron
5. Liposomal
6. Botanicals
7. Gelatin + Plant-based Pectin

What Can We Source for You?

Capsules and gummies still reign, but the focus on hydration means there was an abundance of ready-to-mix powders and fortified beverages. The natural products industry has also embraced fortified foods as a way of helping consumers improve nutrition.

1. Gummies
2. Capsules
3. Ready to Mix Powders
4. Liquids
5. Fortified Foods and Beverages

Let's Talk About Formulation

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