Cartoon illustration representing mental health

World Mental Health Day

In honor of World Mental Health Day, Maypro® is sharing two science-backed ingredients that can help your products meet increased consumer demand for efficacious mood support.

Living with chronic stress can lead to a range of serious health problems, from headaches to heart disease. ETAS® and Venetron® are two ingredients that support stress-relief by working hand-in-hand with the body’s natural stress response to support healthy brain function.

When the body feels moments of extreme stress, it releases a flood of hormones that raise your heart rate, blood pressure, and tighten the muscles in self-defense. However, on-going stress over longer periods of time can lead to serious health problems. ETAS® and Venetron® work with the body’s natural stress relievers to alleviate these responses over long periods of time, fighting stress-related health problems and promoting a more positive outlook.

Venetron banner

Promote Positivity With Venetron

Venetron® is derived from the powdered extract of Apocynum venetum, a plant species commonly used in herbal medicine, food, and tea. Venetron works to reduce the secretion of chromogranin A, a stress marker in the body, and increase the production of serotonin, boosting mood. Unlike other mood support herbs such as St. Johns Wort, Venetron does not affect the CYP3Apathway and is more potent, therefore it requires a lower dose of just 50mg per day (Compared to St. Johns Wort which on average requires a dosage of 300mg, three times per day). In several human placebo-controlled studies, Venetron was found to:

  1. Promote a positive outlook through producing serotonin in the brain*
  2. Alleviate occasional stress*
  3. Improve overall sleep quality*

Talk to a Maypro representative today.

Visit Booth #4073 at SupplySide West to learn more and pick up a complimentary Venetron sleep mask!

Upcycle And Uplift With Etas

ETAS® is derived from the tough lower stalks of asparagus that would otherwise go to waste. The result is a proprietary ingredient that works to create heat-shock protein (HSP70), a naturally occurring protein in the body that counteracts levels of extreme stress. In human clinical research, ETAS was shown to significantly increase the production of HSP70 at a dose of 200mg. Through a double-blind placebo-controlled study, ETAS was found to:

  1. Increase the overall quality of sleep*
  2. Alleviate occasional stress by improving heart rate variability*
  3. Raise cognitive performance in the brain*
  4. Reduce fatigue and improves the body’s natural stress response*

Visit Booth #4073 at SupplySide West to learn more about ETAS, or talk to a Maypro representative.


Market Chart


According to Nutrition Business Journal, the mood and mental health supplements segment is expected to grow 8.4% by 2025.


Woman Meditating on top of a Mountain


Take a 5-minute break from work and enjoy this anxiety-reducing, stress-relieving meditation on YouTube.