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The Trend Report 2022

Industry members recently returned from SupplySide West 2022, where many of the most important market trends were spotlighted. The Maypro team is here to share those trends along with the hot topics that fueled panel discussions and an award-winning ingredient that took center stage.

1 BIG WINNER!

Ingredient IDOL 2022 - Etas

We’re proud to announce that ETAS® won Ingredient Idol in the Brain Health category! ETAS® is an emerging superstar ingredient that not only addresses sleep, stress, mood, and cognitive function—key aspects of brain health-- but is sustainably produced by upcycling asparagus stalks that would ordinarily go to waste.

To learn more about ETAS® and Maypro’s powerful portfolio of on-trend proprietary, branded and quality commodity ingredients, reach out to your Maypro representative.

TOP 7 INGREDIENT TRENDS

Formulators are responding to powerful consumer demand in the areas of skin health, structural support, heart health, bone and joint health, gut health and overall health. That’s why these ingredient trends are showing up strong:

Fish Oil Collagen Vitamins & Minerals Prebiotics Probiotics Postbiotics Gelatin Creatine CoQ10

TOP 5 CATEGORY TRENDS

The following category trends stood out in 2022. Three of those categories were also signature trends during last year's event—beauty from within, mental wellbeing and immune health. In today’s chemical-laden, stressed world, it’s a “no-brainer” that the following categories have been big performers.

Beauty From Within Mood and Stress Sleep Immune Health Women's Health

4 PRODUCT TRENDS TO WATCH

Formulators have been working hard to provide the benefits of animal-derived ingredients with alternative ingredients—for example, vegan collagen, which is not bovine collagen but still boosts the body’s natural collagen production. Interest in non-tablet delivery forms also seem to be growing by the minute, which is why gummies, bites and compressed gums have become so popular. These finished product trends stood out:

Plant Based Collagen Compressed Gum Gummies Super Sweets

3 HOT TOPICS

Sustainability

SUSTAINABILITY IS KING

Interest in vegan, organic, and sustainable ingredients shows no sign of abating. Maypro’s upcycled ingredients are Juvecol®, AppleActiv DAPP®, and ETAS®.

 


Personalized Nutrition

PERSONALIZED NUTRITION

Healthy Aging is driving personalized nutrition. Sirtmax® is our anti-aging powerhouse.

 


E-Sports

E-SPORTS: WHEN GAMERS GET SERIOUS

Focus, reaction time, concentration and vision are critical in e-sports, which is where vision-supportive Bilberon® comes in.