Industry members recently returned from SupplySide West 2022, where many of the most important market trends were spotlighted. The Maypro team is here to share those trends along with the hot topics that fueled panel discussions and an award-winning ingredient that took center stage.
We’re proud to announce that ETAS® won Ingredient Idol in the Brain Health category! ETAS® is an emerging superstar ingredient that not only addresses sleep, stress, mood, and cognitive function—key aspects of brain health-- but is sustainably produced by upcycling asparagus stalks that would ordinarily go to waste.
To learn more about ETAS® and Maypro’s powerful portfolio of on-trend proprietary, branded and quality commodity ingredients, reach out to your Maypro representative.
TOP 7 INGREDIENT TRENDS
Formulators are responding to powerful consumer demand in the areas of skin health, structural support, heart health, bone and joint health, gut health and overall health. That’s why these ingredient trends are showing up strong:
TOP 5 CATEGORY TRENDS
The following category trends stood out in 2022. Three of those categories were also signature trends during last year's event—beauty from within, mental wellbeing and immune health. In today’s chemical-laden, stressed world, it’s a “no-brainer” that the following categories have been big performers.
4 PRODUCT TRENDS TO WATCH
Formulators have been working hard to provide the benefits of animal-derived ingredients with alternative ingredients—for example, vegan collagen, which is not bovine collagen but still boosts the body’s natural collagen production. Interest in non-tablet delivery forms also seem to be growing by the minute, which is why gummies, bites and compressed gums have become so popular. These finished product trends stood out:
3 HOT TOPICS
SUSTAINABILITY IS KING
Interest in vegan, organic, and sustainable ingredients shows no sign of abating. Maypro’s upcycled ingredients are Juvecol®, AppleActiv DAPP®, and ETAS®.
PERSONALIZED NUTRITION
Healthy Aging is driving personalized nutrition. Sirtmax® is our anti-aging powerhouse.
E-SPORTS: WHEN GAMERS GET SERIOUS
Focus, reaction time, concentration and vision are critical in e-sports, which is where vision-supportive Bilberon® comes in.
